Bas Van Den Beld is an Online Marketing Consultant, Speaker & Trainer with all aspect of Online Marketing. He is founder of State of Digital which is very reputed blog in Digital Marketing world. It was really pleasure to take the interview of this fantastic guy!
Below is the transcript of the interview.
Hiren: Bas, we would like to know a bit about your career background, and how & when you got into the Digital Marketing industry?
Bas: I got into digital in the late 90s when I joined an Amsterdam Internet agency. We were building the first websites and Content Management Systems back then. Of course with a new website came the question “how do we get visitors”. That’s how I rolled into search and digital marketing.
Hiren: Being an Online Marketing consultant and knowing that 100% result is not in our hands, how do you commit to your clients and make them happy?
Bas: It’s always about the clients’ clients. If you can make them look at the benefits, they will be more inclined to listen to you. Paint them a picture of the situation after you are done rather than focusing on numbers.
Hiren: What would be your 1st tip for amateur in Link building?
Bas: Be compelling and think about how someone linking to you can make traffic themselves. Help them achieve their goals and they will be happy to link to you.
Hiren: Which are your most favourite social media marketing tools, and why?
Bas: I like answerthepublic.com and quora.com a lot because they give you a lot of insights on what people are asking online. Specifically social I like Buzzsumo for the enormous amounts of insights you get.
Hiren: Which are the most common mistakes committed by Online Marketers?
Bas: thinking they are the expert and know better than the audience they are targeting. Always listen to your audience.
Hiren: What is your take on Voice Search?
Bas: It’s huge! It is already becoming a habit for many people to use and both Google and Bing are getting really good at the technical side of it. So as a marketer you need to respond to that as well.
Hiren: What are the biggest personal sacrifices you have made to progress your business and did they play out as you anticipated when you made the decisions to make them?
Bas: A sacrifice sounds very negative. I’ve only done things I’ve supported, not done things I really didn’t want to do. That means work hard and decide NOT to do certain things, but they aren’t major things.
Hiren: If you had to identify the TOP most ranking factors, what would they be?
Bas: Still links, and content related (quality) factors are important. Mobile is huge and of course if your website has technical issues, that will hurt your rankings.
Hiren: A high school senior finds more scope and is looking to enter the world of digital marketing after graduation. Bas, what would be your advice to the student?
Bas: Talk to people within the industry. Go to digital marketing events, share, mingle and network. You will learn most when talking to people.
Hiren: What’s the biggest challenge you have to overcome when working with clients?
Bas: Making them change their own behavior. It’s really hard for businesses to stop pushing their own agenda and start looking at the audience first.
Hiren: What tips would you give to first time public speakers?
Bas: Enjoy it! The most important element of why speaking goes wrong is because the speaker is afraid of things going wrong. That’s a circle you want to stay out of. So most of all: enjoy yourself on stage. It will reflect on the talk. Secondly, make it personal. Stay close to yourself and what you know.
Hiren: Who is Bas’s idol? From whom do you seek guidance?
Bas: I don’t have one idol. I do respect several people a lot. People like Bryan Eisenberg, Dave Naylor, Lisa Myers, they’ve all helped me a lot in the past. But there are many more I wouldn’t want to leave unmentioned. There are only that many names I can put down here 🙂
Hiren: If you had the power to change something in Google for one day, what would that be?
Bas: Their ‘customer service’. I think Google can do so much more in helping those that use their products and those who work around it. I would fix that 🙂
Hiren: What do you do when you are not doing SEO?
Bas: I spend a lot of time with my family, especially when the kids are doing sports, I am there a lot of the times. I like sports myself as well, I play tennis and watch footbal a lot!
Hiren: How does your workspace look like? Can we have a picture?
Bas: Sure! This is me in my office:
Thank you Bas for being a sport and answering the questions. The internet marketing world will look forward to this interview as a valuable source.